We’ve been creating websites for real estate developments all over the world for years now. When we started designing websites years ago, we made some critical mistakes. So this post will help you avoid all those. Plus, we’ve tried to keep on top of emerging technologies and techniques, so we’ve picked up a few things along the way. And we’ll pass those along too.
Here then are the top ten things to remember when you are building a website for a real estate development:
Above all, make it easy to navigate. It’s a good idea to have two or three ways for people to get to the pages they want to find. Include some interactive elements to make the site more visually appealing.
Make it informative. We call our work “Marketing Journalism” to remind ourselves that this is no longer about snappy headlines and cool pictures. People are looking for facts.
Dense, compartmentalized layouts – more like a newspaper than a glossy brochure – showcase this information appropriately.
Have a blog integrated into your site, and make it useful. Don’t use it as a series of short, sales scripts about your project. Tell people things they want to know.
Show them around
Introduce them to the neighbors. Show them around the neighborhood. Talk to them about your pricing, and why it is competitive (more on real estate blog practices in an upcoming post).
Address pricing issues head on. This market is very price sensitive. Prove your value proposition. Give comparisons. Make it easy to understand, and agree with, your pricing strategy.
Keep it real
For the copy, use plain English. Cut out the adjectives. Keep it real. No hype and jive. Post plenty of pictures. People like to look at pictures.
They want to see the construction. The neighborhood. The team. Carry a camera always. Keep posting pictures. Be human. Introduce yourself and your team. Talk about why you are doing this. Talk about how you got started.
Shorten your registration forms. No one wants to give you too much information – they know it’s mainly to your advantage, and they resent it. Gather the specifics during your first real-time contact between the prospect and a member of the sales team.
Make it easy to connect. Be on Twitter, Facebook. And LinkedIn. And have a cell phone. And an email address that gets answered by a human, right away. I Found This Helpful.
Thanks for reading, any questions, please let us know below: